ANIRUTH ,THE YOUNG MUSIC DIRECTOR
BORN 1990 OCTOBER 16
Anirudh Ravichander (born 16 October 1990)[1] is an Indian film composer and singer, who works predominantly in Tamil films. The song, "Why This Kolaveri Di", that Anirudh had composed for the Tamil film 3, went viral on YouTube.[2]
| Anirudh Ravichander | |
|---|---|
 | |
| Background information | |
| Birth name | Anirudh Ravichander |
| Born | 16 October 1990 Madras, Tamil Nadu, India |
| Genres | Film score, world |
| Occupation(s) | Film composer, music director, record producer, instrumentalist, arranger, singer |
| Years active | 2011–present |
Early life[edit]
Anirudh is the son of actor Ravi Raghavendra, nephew of Rajinikanth and Latha Rajinikanth, and cousin of Aishwarya and Soundarya Rajinikanth.[3][4] His mother Lakshmi is a dancer.[5] Anirudh was a part of a band in school called Zinx. At the age of 10, he started composing music and landed his first break – '3' at the age of 21
He did his schooling at Padma Seshadri Bala Bhavan, K.K. Nagar. He graduated from Loyola College, Chennai in 2011, which according to him was just a back up in case his music career did not take off. Anirudh learnt classical piano from Trinity College of Music, London. He also learnt Carnatic music, and was part of a Carnatic fusion band.[6]
Career[edit]
2011–2012: Debut and early success[edit]
Anirudh made his debut as music composer in his cousin Aishwarya R. Dhanush's directorial debut 3 starring Dhanush and Shruti Haasan. While pursuing his degree at Loyola College, he had done background scores for about short films by Aishwaryaa and was convinced by her to also work on her first commercial venture.[7] Furthermore, at the launch of the film in August 2011, Anirudh revealed that he had played the keyboard for compositions by A. R. Rahman and was a part of a band called Zinx.[8] In early November 2011, a leaked version of a song from the film,
"Why This Kolaveri Di" circulated online and the film's team decided to subsequently release it officially on 16 November 2011 with a music video shot featuring Dhanush singing the song at AM studios, accompanied by composer Anirudh on a keyboard. It instantly became viral on social networking sites for its quirky "Tanglish" (portmanteau word of Tamil and English) lyrics.[9] Soon, the song became the most searched YouTube video in India and an internet phenomenon across Asia.[10][11]
[12][13] Within a few weeks, YouTube honoured the video with a '"Recently Most Popular" Gold Medal award and "Trending" silver medal award for receiving a large number of hits in a short time.[14][15] The song was built around a South Indian folk rhythm. Its instrumentation consists of nadaswaram, shehnai, saxophone, urumee and thavil drums, acoustic guitar, and keyboards mixed with electronic synths and scratches. The vocals utilize the singing style of Tamil folk culture.
Lyrically, the song revolves around the film's main actor being dumped by his girlfriend; the song is sung by the character in a drunken state, with many of the lines nonsensical. According to composer, 3's director Aishwarya R. Dhanush wanted a light-hearted song about failed love. Ravichander quickly composed the tune in about 10 minutes.[13] Dhanush then began work on the lyrics, which he completed in about 20 minutes of playful singing and writing.[16]
The remaining songs of the album were released in December 2011 and also won very positive reviews from critics. The album featured Mohit Chauhan debuting in Tamil with "Po Nee Po", while Dhanush, Shruti Haasan and Airtel Super Singer contestant Sathya Prakash were also amongst the performers. A reviewer from Behindwoods.com noted "Anirudh Ravichander has delivered so much variety in his very first album. Such a promising debut by a composer hasn't been seen in recent Tamil cinema history",
while Rediff.com's reviewer noted that "all the songs in 3 are good and come with appealing instrumental arrangements", concluding that it was "an intriguing collection."[17][18] Anirudh also received praise for his background score in the film. He consequently went on to gain recognition for the film through accolades, notably the Vijay Award for Best Find of the Year as well as nominations at the South Indian International Movie Awards and the 60th Filmfare Awards South.[19] He also worked on the Telugu and Hindi version of the film with Adnan Sami and Vishal Dadlani singing as a part of the album, though the dubbed Hindi film never released.[20] Anirudh teamed up with Dhanush soon after to produce a Kolaveri-inspired track titled "Sachin anthem" commemorating Sachin Tendulkar in association with health drink, Boost.[21][22]
2013–present: Continued success[edit]
Next, he sang and composed a single for David – a bilingual multi-starrer directed by Bejoy Nambiar, "Kanave Kanave" in Tamil and "Yun Hi Re" in Hindi. The album also opened to very positive reviews, with a critic noting Anirudh's song was "the pick of the album".[23][24] His next album was Dhanush's maiden home production Ethir Neechal, which won positive reviews. Behindwoods.com noted "the album does well to consolidate Anirudh's sensational debut".[25] While Dhanush sang two songs in the film and Mohit Chauhan was also used again, Anirudh introduced rappers Yo Yo Honey Singh and Adhi of Hiphop Tamizha into Tamil film music.
Another promotional song, "Chennai City Gangster", saw him collaborate again with Adhi of Hiphop Tamizha and British Indian rapper Hard Kaur, with the trio also featuring in a music video for the film. Anirudh also recorded songs with Assamese jazz singer Papon and with Andrea Jeremiah, while also working with lyricist Madhan Karky in the well-received folk love song "Osaka Osaka".[28] A critic from Behindwoods noted
"Anirudh exploded onto the Tamil music scene with a hat-trick". His background music for the film was well received by reviewers.[29][30] In September 2013, he was signed on to compose the background music and re-recording for Selvaraghavan's fantasy film Irandam Ulagam, after Harris Jayaraj had opted out. Anirudh noted his happiness at working with Selvaraghavan early in his career, despite being called up as a replacement and subsequently recorded for the film in Budapest.[31] The film opened to mixed reviews and became a box office disaster, however reactions to Anirudh's work were positive.[32]
His next film was Maan Karate starring one of his close friend Siva Karthikeyan.This album became the highest grosser in iTunes within few days of release. Anirudh's next release saw him work with Dhanush again, as a lyricist and producer, for Velaiyilla Pattathari. The album featured veteran S. Janaki as the only other singer apart from Dhanush and Anirudh, and won positive reviews upon release in February 2014.[33] Critics noted that it was a third consecutive "solid album from the Anirudh Ravichander - Dhanush combination".,[34]
while adding "in all, the album is soulful, lively and truly Anirudh".[35] The film subsequently became a blockbuster at the box office, with Anirudh's work in re-recording also receiving critical acclaim; Rediff.com stated he "has created magic once again", while Behindwoods.com noted his "BGM lifts all manner of scenes".[36][37] Maan Karate's soundtrack released shortly after and also won favourable reviews from critics.[38]
He collaborated for a song for the second time with Shruti Haasan, while the film's lead actor Sivakarthikeyan also performed a Dappan koothu song in the soundtrack alongside veteran folk singer Paravai Muniyamma. Anirudh also recorded a gaana song with Deva, widely considered the pioneer of the gaana genre, marking his comeback after a sabbatical.[39] The film opened to mixed reviews but became a box office success, with a critic from Rediff.com praising that "Anirudh has proved once again that he understands the pulse of the youngsters. In fact, the BGM and sound tracks in the film, make the film appear more exciting than it actually is."[40]
Anirudh Ravichander performing at South Indian International Movie Awards 2013
AR Murugadoss then signed him on to compose music for Kaththi starring Vijay, becoming Anirudh's highest profile album till date. He composed the film's theme music within four days of signing, and also went on to collaborate again on songs with Adhi of Hip Hop Tamizha and Vishal Dadlani.[41] Moreover, Anirudh recorded songs with veteran singers K. J. Yesudas and Shankar Mahadevan for the first time in his career, while he also created a "love kuthu" song "Selfie Pulla" to be sung by the film's lead actor Vijay and Sunidhi Chauhan.[42]
The album received positive reviews from critics and topped the iTunes India Charts.[43][44] Durgesh Haridas of The Indian Express stated,"The OST is arguably the best for a Vijay movie in recent times and Anirudh's variety and experimentation is helping him establishing himself as one of Kollywood's top music makers.", and labelled "Selfie Pulla" as "a number that even kids will be humming." adding that the song "doesn't disappoint".[45] His work for re-recording also won acclaim, with a critic noting "Anirudh's music and BGM reaches a new level", while the film went on to become one of the highest grossers in Tamil films history.[46][47]
For the third time Anirudh collabarated with his close friend Sivakarthikeyan for the film Kaaki Sattai produced by Dhanush under his production company. The album was released on the birthday of Superstar Rajinikanth in 2014. The album received mostly positive reviews and boosted the streak of Anirudh. In early 2013, it was announced that Anirudh would make his acting debut in Vignesh Shivan's Naanum Rowdydhaan, after selecting it from twenty other scripts he had heard.[48] However production work stalled, with Anirudh noting he will give priority to a career in music composing and agreed to work on the soundtrack for the film, now featuring Vijay Sethupathi.
Furthermore, he signed on to compose music for a film made by and featuring newcomers, Aakko, with initial publicity posters for the film featuring solely on Anirudh's status as the movie's composer.[49] Anirudh scored music for Maari which was another project with Dhanush. The music received positive reviews, with the song Don'u Don'u Don'u becoming exceptionally popular.[50] He also received critical acclaim for his work in the Vijay Sethupathi starrer Naanum Rowdydhaan, leading him to receive many accolades for his achievement in the film.[51]
2016–present: International Success[edit]
After five months break Anirudh released a single from Rum on April 2016 "Hola Amigo". In May 2016, Anirudh signed a deal with Sony Music India. As per the deal, from here on, the independent albums and live concerts of Anirudh's will be published and promoted by the global giant.[55][56]
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